New music video for Sneaks "PBNJ"

Last month I travelled to Baltimore for a music video shoot for Sneaks, an artist signed with Merge Records.

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This project came about when I reached out to her through Instagram. I'm interested in doing more official music videos, but being somewhat new to the scene up here it can be a bit of a challenge getting on an artists' radar.

Initially I pitched the idea of shooting while she was in NYC to play Alphaville, but the window of time was too small. So my producer Robert and I packed our camera gear onto a bus and brought the shoot to Baltimore.

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We kept the concept very simple: Sneaks runs through the streets of Baltimore with the camera chasing her, and we intercut this with footage of her singing to the camera. To tie everything together her roommate would wipe the frame at a specific point in the song wearing the next outfit, thereby giving us a cut point to the next bit of chase footage.

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It took us about 9 hours to shoot everything on a C-100 Mk II with Canon Cine Prime lenses (24mm, 50mm, and 75mm).

The following day I did the initial edit, and for the most part those cuts remained. I found that I enjoyed the visual tempo and how it interacted with the song. I chose to embrace any rough edges instead of smoothing them, and I hope as a result it feels organic and genuine.

All photos taken by Robert Ravenscroft.