I recently had the opportunity to write and direct a spec Tinder commercial for my production company Pan Up. It's based around the idea that while many people are meeting on Tinder or similar apps, that is perhaps not the most interesting story to tell. We instead show the outlandish tale that our hero couple wants to tell - he finds her journal on the street, begins reading it, and falls in love with her sight unseen, then finds her based on a sketch of her favorite spot at the park.
At the end of this unlikely story, as they finally meet, we cut to reality - their friends reacting to what we've just seen. While one has bought it whole, the other, like the audience, is skeptical.
We shot this over the course of two days in late February with a small but amazing crew and I'm so happy with the end results - watch below!