Tinder spec commercial

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I recently had the opportunity to write and direct a spec Tinder commercial for my production company Pan Up. It's based around the idea that while many people are meeting on Tinder or similar apps, that is perhaps not the most interesting story to tell. We instead show the outlandish tale that our hero couple wants to tell - he finds her journal on the street, begins reading it, and falls in love with her sight unseen, then finds her based on a sketch of her favorite spot at the park.

 
 Our hero couple, Sean Gradwell and Zoe Cipres

Our hero couple, Sean Gradwell and Zoe Cipres

 

At the end of this unlikely story, as they finally meet, we cut to reality - their friends reacting to what we've just seen. While one has bought it whole, the other, like the audience, is skeptical.

 
 

We shot this over the course of two days in late February with a small but amazing crew and I'm so happy with the end results - watch below!

Poliça Buzzsession

Recently got to direct and DP a Buzzsession for The Wild Honey Pie featuring Minneapolis based Poliça performing with international orchestral collective s t a r g a z e.

Taylor Washington and Helen Cassell operated with me, and we shot on VHS and Hi-8 cameras - a first for us! It's such an interesting aesthetic.

The light tubes in the studio were created by Robert Ravenscroft, who also helped us light and shot BTS photos.

It's been fun for me to direct Buzzsessions because each one is an opportunity to experiment with a new technique - the stakes are fairly low so there's almost no label or artist involvement in the planning process; we get to just play around and do what we want!